Interview with Valentina Montalto, researcher and consultant of KEA | European Affairs

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Posted on March 13, 2016

“Social innovation is something that try to answer and address community needs. It is basically about change and creativity and it is challenging our culture…any innovation process is about the disruption of our past culture…in this way creativity and culture produce social innovation (…) Citizens understand more and more that culture investment is a huge asset to improve attractiveness and local well-being. Regarding the cutural industry I think it has changed a lot in the last decades because of the technological development. One of the major challenge in the creativity industry is to guarantee the right remuneration to artists and creators”

About the Author

Valentina Zoccali was born in Reggio Calabria (IT) in 1986. After a Bachelor’s degree in Letters and Philosophy, Valentina Zoccali studied Social Media Marketing and in 2008 she started to work in the fields of communication, advertising and culture. In 2012 she was appointed as Secretary General of S-Com. Besides carrying out tasks related to the management of the association and liaison with EU institutions and EU stakeholders, she has been managing the communication and dissemination of several EU-funded research projects. In 2015 she designed and launched the WISE4ALL (Women for an Innovative Society in Europe ) initiative to promote collaborative and multidisciplinary approaches, aimed at establishing more inclusive social models starting from women participation.