Valentina Zoccali was born in Reggio Calabria (IT) in 1986. Now, she lives in Brussels and is Secretary General of S-com. She has been working in the fields of communication, advertising and culture since 2008. She studied Art & Communication at University of Bologna and Social Media Marketing. Her expertise is connected to social media methods and theories, civil society engagement and participation in innovation programs. She works to connect aspects of culture and communication in the processes of social innovation and sustainability in Euro-Mediterranean area.