ARCOLATINO and S-com have built together a model for the touristic promotion of Mediterranean Areas in which is present a UNESCO site.
The study directed by S-com has been presented in February 2013. The aim of this research was to identify new paths of innovative communication starting from different territorial groups of work (such as Public Administration, Universities, Tour Operators and other experts of the sector). All these groups were put together to dialogue and to study their territorial value proposition.
S-com has translated all their different languages and points of view in a uniform system of communication with the aim to guarantee a continuous touristic flux among UNESCO sites of ARCOLATINO. This study has been presented as a innovative tool for the promotion of cultural tourism to the European Institutions.