Interview with Arianna Lazzini, researcher of Modena and Reggio Emilia University

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Posted on February 15, 2016

Arianna Lazzini is currently Research at Modena and Reggio Emilia University, Department of Communication and Economics.

” In the past, the driving force of an enterpise was profitability.
The economic growth of an enterprise was defined only by concepts such as production increase,
consumption increase, income increase.Today, the economic growth of an enterpise means evolution in a sustainable way, thus we need to understand the enterprise’s impact on the territory and the community affected. ¨[…] ” In the past we can find some examples of clever businessmen, like Adriano Olivetti, that had already enacted in the 60’s the current pillars of the Corporate Social
Responsability. Definitely, the succesful business is he who succeeds in creating a model that blends business with social needs. The company must take into account these values, not as a marketing move or a slogan to use in order to raise sales or social approval. This is the only way to develop a more engaging and succesful business model in the long period.”

About the Author

Valentina Zoccali was born in Reggio Calabria (IT) in 1986. Now, she lives in Brussels and is Secretary General of S-com. She has been working in the fields of communication, advertising and culture since 2008. She studied Art & Communication at University of Bologna and Social Media Marketing. Her expertise is connected to social media methods and theories, civil society engagement and participation in innovation programs. She works to connect aspects of culture and communication in the processes of social innovation and sustainability in Euro-Mediterranean area.